What iPhone Applications Are Used Most?
Believe it or not weather related applications for the iPhone are the most used by owners, more than games, music, news or anything other type of application. This is a big surprise for me as I was sure it would be games or MySpace apps. I knew weather apps would be in there as I also use them but never expect this.
Accordong to the nline market research company Compete has in their latest report on smartphones, 39 percent of iPhone users named weather applications as one of the top 3 applications they use most. Around 13 percent specifically mentioned The Weather Channel as their most used application.
Around or about 25 percent said the Facebook applications was one of three applications they used the most, followed by game apps, at 20 percent and 10 percent pointed to music applications. Another one hundred or so applications used by iPhone users fell in the single digits percentage wise with most less than 2 percent. Surprisingly the MySpace’s application was only a mere 2.4 percent used, that’s another shocker for me, after all Facebook apps were 25 percent. According to Danielle Nohe, director of Telecom and media-related research for Compete, said that gap reflects Facebook’s demographically broader user base, which overlaps more with the iphone’s. Whereas MySpace still focuses on a younger crowd. She added that the firm surveyed iPhone owners about which applications they used most commonly to explore usage habits beyond downloads.
Another recent study performed by Pinch Media discovered that 20 percent of iPhone users return to a free application after downloading it. About a month later, the percentage was down to 5 percent. The drop off for paid applications was even greater. About 30 percent of people who acquire an iPhone application most likely won’t use it until the day after purchase, according to Pinch Media, which analyzed over 30 million downloads from Apple’s Application Store. And the numbers dive swiftly from there: after 20 days, less than 5 percent of those who downloaded an application are actually being used. The drop off gets worse for free applications.
Let get back to the Compete survey which says games and entertainment were the most popular categories of downloads pointed out by iPhone users, a whopping 79 percent and 78 percent, respectively. Weather applications came in third place at 57 percent.
Data released by comScore last week showed that Tapulous’ “Tap Tap Revenge” music game has been the most downloaded iPhone application to date, with one in three users jamming with it.
Games were the top category for all smartphone users, with 37 percent having downloaded game applications of some sort, followed by music at 28 percent and entertainment for 26 percent. Weather applications came in fourth at 24 percent.
For a third-party advertisers, running an add on a well used weather application is a better move compared to a new gaming application that someone uses only a few times before it is replaced by newer game.
The Compete study also found that people are seeking out applications themselves rather than choosing based on recommendations from friends and family. About 60% of both iPhone and all smartphone users said they found apps on their own. Price wise about 75 percent of applications fall below the 10 dollar mark. Among all smartphone owners, a much larger proportion of iPhone users had downloaded free applications. Compete’s initial Smartphone Intelligence report released in November found that 93% of iPhone owners had downloaded an app, compared to 66% of smartphone users generally.
Source MediaPost
